In a world where artificial intelligence (AI) is rapidly reshaping industries, the ability to blend technology with creativity is no longer optional. Amar Oberoi, a rising leader in digital marketing strategy, exemplifies this shift.
His work helping brands translate culture into tangible business outcomes—especially during major events like the WNBA All-Star Weekend—shows how strategic innovation powered by AI can drive real success. Oberoi’s experience offers key insights for marketers and communicators navigating today’s tech-driven landscape.
📚 Expert Bio
Amar Oberoi is a Public Relations major with a minor in Computer & Information Technology, focused on Artificial Intelligence.
He co-founded a digital marketing and strategy consulting company with his father, helping brands translate culture into business results, particularly during high-impact moments like major sports events.
🔍 Curiosity Sparked a Career Shift
When asked how he first got into AI, Oberoi reflects on the power of curiosity, explaining, “Initially, I got into AI out of curiosity. It was a buzzword everyone was throwing around.”
His early experiments with tools like ChatGPT quickly became more than just casual dabbling. “I started playing around with tools like ChatGPT and realized they could actually help streamline my creative and strategic process,” he said. What began as simple exploration soon evolved into an essential part of his workflow—and ultimately, a competitive edge he could offer to clients.
🏀 AI in Action: Winning Big at WNBA All-Star Weekend
One of Oberoi’s standout projects took place during the WNBA All-Star Weekend, where he led a brand activation inside the All-Star Expo while working for Round 21. Reflecting on the experience, he said, “One of my favorite AI-supported projects was during WNBA All-Star Weekend.” The goal was to “drive views and foot traffic, while selling merchandise on-site at the event as well as drive traffic to the brand’s website outside of the event.”
To meet these objectives, Oberoi turned to AI tools.
“I used AI to help structure our strategy deck, brainstorm content angles, and refine our outreach plan,” he said.
Collaboration was key to amplifying the campaign’s impact. “We ended up collaborating with athletes and podcasters, which boosted our brand visibility significantly,” said Oberoi.
The results spoke for themselves:
“Despite the overhead of securing space at the Expo, our campaign made the event more profitable for the brand according to analytics. There was no way to tell if it was us or everything with us, but it was definitely a team effort that the brand appreciated.”
Highlight:
The team’s focus on:
- Reels
- Short-form content, mapped out and refined using AI
helped drive on-site merchandise sales and improve online engagement.
🛠️ Daily AI Tools That Power Innovation
Oberoi’s day-to-day toolkit includes a pair of powerful AI resources:
🔹 ChatGPT
“I use this to organize ideas and client strategies, draft content and captions, build structured pitches and marketing plans, and explore creative angles under tight deadlines.”
🔹 Notebook LLM
“I use this to visualize and organize mind maps, learn new concepts more quickly, break down complex information into digestible formats, and retain content that’s not in my immediate wheelhouse (e.g., legal, technical, or niche topics).”
📝 Result:
These tools allow him to balance creativity with efficiency, helping him meet tight deadlines while ensuring strategic depth.
⚖️ An Ethical Compass for AI Development
With AI’s growth comes a responsibility to develop it ethically. Oberoi outlined five key principles:
- Data Privacy :“Users need full transparency on where their data is going and how it’s being stored or reused.”
- Consent and Control: “Users should have the right to limit what AI tools can learn from them.”
- Information Boundaries: “Not all knowledge needs to be public or infinitely available. There needs to be ethical guidelines on what AI is allowed to access and replicate.”
- Human Dependency: “Developers should ask: Are we building tools that support human capability or fully replace it? Balance is key.”
- Bias and Representation: “AI should be built with input from diverse creators to avoid reinforcing systemic bias.”
🔮 The Future: AI as a Daily Co-Pilot
Looking ahead, Oberoi sees AI becoming an indispensable part of everyday professional life:
“I see AI transforming the role of personal assistants and strategic planners. Apps like Motion.ai are already pushing us toward a ‘Jarvis from Iron Man’ future, ” he said.
🛠️ Tasks AI will handle:
- Calendar management
- Inbox filtering
- Pitch deck preparation
But Oberoi is quick to clarify:
“In marketing and digital strategy, AI won’t replace the human element—but it will become a daily co-pilot. Just like the internet made snail mail less relevant, AI will reshape roles across industries.”
🌟 Big Opportunity:
“Those who can adapt, especially creatives and communicators, will help build entirely new career paths we haven’t seen before.”
Amar Oberoi’s journey shows that AI isn’t about replacing creativity—it’s about enhancing it.
His work provides a roadmap for young professionals and industry veterans alike:
✅ Stay curious
✅ Innovate responsibly
✅ Embrace AI as a tool for strategic growth
As Oberoi’s career demonstrates, those who merge creativity with technology today are the ones who will define the industries of tomorrow.
AI and Communications 
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